What you've written so far about the first break-out sessions:
"Two Takes: How Two Different Destinations Capitalize on Video Content Marketing"
John Groh, Rockford Area CVB (@JohnGroh)
Brian Matson, Fargo-Moorhead CVB (@BVMatson)
- Less is more in video length and storyboards are helpful for organization
- Become a human tripod - don't try to get fancy, the movement is already there
- Fill out all the fields and information for the video in YouTube
- Recycle content
- Be authenitic in your videos, it's about real experiences and having fun
- Audio recorders make people more comfortable and can capture great audio to import and use in videos
- Get IN FRONT of people
- Don't be afraid to learn on the fly
- Sometimes a Web site isn't needed for your videos - use a Facebook URL
- Put (Video) in your blog post title
"Social Destinations Create Social Meetings?"
Aaron Babbie (@Ababbie) and Anne Hornyak (@WhosYourAnnie), Sparkloft Media
- Have defined goals
- Strategize your meeting efforts like you would a campaign
- If meetings are important to your destination, put some resources in to helping management planners with social media
- Provide meeting planners photos for content or anything related to destination
- Create Facebook or Four Square check-ins for meetings
- Create custom Google Maps for planners - hotels, restaurants, attractions
- Post high resolution photos to Flickr that are easily downloadable as "photo bait"
- Create hashtags for your conferences
- There is no single right way to use social media to market a destination
- If you love your brand "set it free"
- There is no such thing as a neutral brand experience