Erin Francis-Cummings goes over the State of the American Traveler Report. See Twitter for a few take aways.
Then David Bratton provides a few tips for destination web sites:
- - There is no substitute for impactful photography. Suggestion: Check out Flickr and use some images from others, get permission and publish.
- - Video is cool…if it is cool. Suggestion: Browse YouTube for authentic content if you can’t generate it.
Ma- Maps are key. Suggestion: Google Earth is real cool and popular, but the Google mapping API is a great tool for destination sites. A must add.
- - Users are not Tech Geeks. Suggestion: Usability tests are important to learn what the consumer knows, then remember to keep it simple.
- - Online RFP’s Suck. Suggestion: Give meeting planners the option to send you information the way they want it.
- - Do “cute” for your photos, not your naming associations. Suggestion: Be sure you are speaking the language of the consumer
The session then goes online with Erin for live usability testing. Live look at the Knoxville, TN CVB site. The consumer tester was looking for maps on the site. Also, on an event, the tester wanted to see pictures of the event, especially the last few times it was held.
On to Lake County, Il. Consumer was unsure of where it was located – time to start thinking about the re-branding of county named DMOs. Tester finds the blog and assumes a past visitor, not the DMO, created it.