- Your online advertising has to reflect how you want the consumer to engage. Online advertising needs a strong call to action. Good engagement, proper placement and strong call to action can generate click thrus up to 5.5% in online display advertising.
- Brickfish.com – is doing some very interesting applications for San Diego and pushing consumers to the Travelocity landing page. Interesting partnership between two organizations – especially an OTA.
- Mobile travel deals - create engagement from your audience. Use opt-in, then communicate deals and information when people travel around town. Tania uses www.hipcricket.com.
- e-Mail marketing is an excellent way to develop strong relationships with your customers. Don’t feel pressured to always send an offer. Send a thank you after they visit.
- Ad networks – geo targeting based on geographic and behavioral information. If you are not targeting today, you are missing the boat. Remember that not all ad networks are alike. Be sure to discuss their process and consumer modeling when working with them.
- Print ads don’t translate into online ads. Online advertising success depends on the redesign of the creative.
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