The Greater Philadelphia Tourism Marketing Corp. and local CBS news radio station affiliate KYW-AM have partnered to launch “Hearphilly.com” - a combination of KYW podcasts and reports from the tourism marketing agency. The Internet broadcasts include several well-known KYW news reporters and will be updated daily with reports on events and attractions in the Philadelphia area.
A very interesting play in the tourism industry for a few reasons. The practical reasons are the distribution opportunities and online traffic. Try searching your favorite city and see how the local media outlets dominate the results. And, when I do web site statistical analysis programs for DMO’s, media outlets frequently rank very high on the list of referring domains.
Then you have the coolness factor. High quality, streaming podcasts of your destination running world-wide, 24-7. Way to Go Phila! BTW – must admit I’m a bit bias, as it is the birthplace of yours truly!